City branding
As a part of the class assignment, I rebranded the city of Springfield, Missouri. My aim was to make the city more appealing to both citizens and tourists through a new and more welcoming visual appearance. My design is inspired by the family-friendly nature of the city, as well as its map and iconic places. I created a new logo, city billboards, and posters. envelopes, as well as icons and wayfinding signage that directs people to the city's main attractions.